PRIVACY POLICY
last updated: 24 September 2025
At Prefer Pte. Ltd. ("Prefer," "we," "our," or "us"), your privacy matters. This Privacy Policy explains how we collect, use, and protect your information when you visit our website [prefer.coffee] (the "Site") or engage with our products and services.
1. Information We Collect
We collect information in the following ways:
When you shop B2C: Your name, email, shipping/billing address, and payment details when you place an order for our canned drinks.
When you connect B2B: Your contact details (e.g., name, company, role, email, phone number) when you submit partnership, wholesale, or collaboration inquiries.
When you subscribe or interact: Your email address and preferences when you sign up for our newsletter, download materials, or engage with us on forms.
Automatically: Technical data like browser type, IP address, and cookies when you browse our Site, used to improve your experience and site performance.
2. How We Use Your Information
We use the information we collect to:
Process and deliver your B2C purchases.
Respond to B2B partnership or wholesale inquiries.
Share updates about our bean-free coffee, events, and promotions (only if you’ve subscribed — you can opt out anytime).
Improve our Site, services, and customer experience.
Comply with legal obligations.
3. Sharing Your Information
We never sell your personal data. We may share it with:
Service providers who help us run our business (e.g., payment processors, logistics partners, email service platforms).
Legal authorities where required to meet regulatory or legal obligations.
4. Cookies & Tracking
Prefer uses cookies and similar technologies to:
Keep track of your shopping cart.
Analyze how visitors use our Site.
Personalize your browsing experience.
You can disable cookies in your browser, but certain features (like checkout) may not work as intended.
5. Data Security
We take reasonable measures to safeguard your personal data. While no method of online transmission is 100% secure, we are committed to protecting your information against unauthorized access, use, or disclosure.
6. Your Rights
Depending on your location, you may have the right to:
Access, update, or request deletion of your information.
Opt out of marketing emails.
Request a copy of the personal data we hold about you.
To exercise these rights, please email us at hello@prefer.coffee.
7. Third-Party Links
Our Site may link to third-party sites (e.g., press features, event partners). We are not responsible for their privacy practices. We encourage you to review their privacy policies.
8. Changes to This Policy
We may update this Privacy Policy from time to time. Any revisions will be posted on this page with an updated "Last Updated" date.
9. Contact Us
For questions about this Privacy Policy or how your data is handled, please reach us at:
Prefer Pte. Ltd.
